By brian | November 30, 2007 - 7:21 am - Posted in Random acts of typing

Not just any cyclist, but Rodney King.

Ok, so he’s not really a cyclist. And there’s nothing funny about getting shot with bird shot, even if it happened to Rodney King. And there’s nothing funny about Rodney King on a bike. Heck, there’s nothing funny about Rodney King, period.

But I’m sure someone is going to find this amusing, I just don’t know why.

Holiday shopping reminder:

By brian | November 29, 2007 - 7:19 am - Posted in Press releases, Random acts of typing

When I moved to Utah, I had no idea that I’d be living in such a hotbed of cycling goodness. Sure, we have great trails, slickrock at Moab, and the lifts at Sundance. But we’ve also got some folks that are just great for the entire industry. I’m talking about SOAR Communications. They not only represent Interbike, but they also provide me with a lot of newsworthy press releases to share with my readers. That’s why I was pretty stoked to see that they’ve added another great name to their growing list of clients within the cycling industry:

Ritchey Design Inc. Chooses SOAR Communications

to Manage its U.S.A. Public Relations Efforts


SAN CARLOS, Calif. - Nov. 28, 2007 - Ritchey Design Inc., founded by mountain bike pioneer Tom Ritchey, today announced that it has hired SOAR Communications to manage its public relations efforts in the United States.

Under terms of the agreement, SOAR Communications, a full-service marketing communications agency, will provide Ritchey with public relations and marketing communications services and products to promote its business efforts under a 12-month contract that came into effect on Nov. 1, 2007.

Following several years of continued sales growth through its original equipment manufacturers, distributors and independent bicycle retail partners, as well as enjoying strong brand recognition with cycling enthusiasts, Ritchey Design’s management felt they were not reaching their full market potential. Hence, Ritchey Design hired SOAR Communications, a Utah-based full-service strategic marketing communications agency focused on the sports, outdoor, athletics, recreation and sporting goods industries, to help with its U.S. public relations efforts and Web 2.0 online marketing efforts.

“We have strong brand momentum now, thanks to our wholesale and retail partners,” said Steve Parke, Ritchey Design USA’s general manager and vice president of marketing. “We want to continue that momentum, so for the first time in many years we are hiring an outside agency to give us a fresh perspective. SOAR’s credentials within the bicycle industry are solid, and I am impressed with their knowledge and experience communicating to a wider audience.”

SOAR Communications currently represents multiple companies and corporations within the cycling industry, including the Interbike OutDoor Demo and International Bicycle Expo, Delta 7 Sports, Blackbottoms Cycle Wear, Slipstreamz and non-profit organizations Bikes for Kids Utah and Trips for Kids. Chip Smith is the president of SOAR Communications and previously spent 10 years with bicycle industry leaders Shimano and Specialized in various marketing communication and sales positions before joining SOAR in 2005.

“Ritchey Design has a great history and offers very smart, well-designed products,” Smith said. “We are looking forward to working very closely with everyone at Ritchey to continue that successful history using a smart, well-thought out public relations strategy.”

Ritchey Design was established in 1974 by Mountain Bike Hall of Fame inductee Tom Ritchey. Prior to forming the company, Ritchey was an accomplished road racer and earned a spot on the U.S. National Junior’s Team where he competed at the 1974 Junior’s World Championships in Warsaw, Poland. In order to have the best equipment, Ritchey began designing and building his own bikes when he was 15-years-old. Ritchey was also one of Northern California’s pioneers of mountain biking in the early 1980s. During this time he experienced the design deficiencies of products on the market and began his product development career refining existing products, as well as developing completely new products under the Ritchey Mountain Bikes brand name, later to become Ritchey Design.

Tom Ritchey is president and lead product designer at Ritchey Design. The company currently has four offices, with corporate headquarters in Sparks, Nevada, a sales and warranty office in San Carlos, California, an international sales office in Lugano, Switzerland, and a manufacturing / product development liaison office in Taichung, Taiwan.

SOAR Communications is a leading sports marketing communications agency founded by David Politis, who also heads Politis Communications (a long-time strategic communications and public relations agency focused on serving technology clients). Capitalizing on his experience in the high-tech industry, Politis formed SOAR Communications as a subsidiary of POLITIS, LLC in 2004 to provide marketing communications services to the sports, outdoor, athletics and recreation industries, thus the acronym S-O-A-R. In addition to its clients in the cycling industry, SOAR Communications also provides marketing services to the Health+Fitness Business Expo, Redwood Parks Lodge Company and RIM Hospitality, to name a few.

For more information about Ritchey Designs, please visit www.ritcheylogic.com and for information about SOAR Communications, please visit www.soarcomm.com.


About Ritchey Design, Inc.

Northern California-based Ritchey Design was founded by mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Designs offers a wide range of “cockpit” components (handlebars, stems and seatpost) that help riders custom fit their bikes for a more efficient, comfortable, and enjoyable ride. Ritchey Designs also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for adventure driven cyclists. For more information about Ritchey Designs, please visit www.ritcheylogic.com.

About SOAR Communications
Utah-based SOAR Communications (www.soarcomm.com) is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation industries. A subsidiary of POLITIS, LLC, SOAR Communications was formed in 2004 and provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/web design, public/media relations, internet marketing, investor/financial/analyst relations and sales support programs.

Holiday shopping reminder:

By brian | November 28, 2007 - 7:19 am - Posted in Press releases

Any time cyclists get behind a cause, it’s a good thing. I’m hoping that everyone reading this is able to organize something, or join one of the groups already signed up. If nothing else, get out and ride for yourself.

LOS ANGELES - Nov. 27, 2007 - On Saturday December 1, 2007, cyclists from all over the world will participate in World AIDS Day by cycling 27 miles to commemorate 27 years of the HIV/AIDS pandemic.The Los Angeles Ride will start at 6150 Wilshire Blvd and travel through Beverly Hills via Rodeo Drive to Santa Monica and back through West Hollywood. All rides will start at 8:00 a.m. Cities and townships from all over the United States and the world have committed to highlight critical awareness by cycling in organized groups and wearing red symbolizing the AIDS ribbon.

Some of the cities participating in this event are: Los Angeles, San Francisco, Portland, Tucson, Philadelphia, Phoenix, Montreal, London and Sydney. Additional cities are signing up daily.

This year’s ride will honor HIV-positive three- year-old Caleb Glover. This past July while on vacation with his foster parents in Alabama, Caleb was denied access to the swimming pool and showers at Alabama’s Wales West RV Resort. The incident received national attention including a segment on ABC TV’s Good Morning America where Until There’s a Cure (UTAC) member and ride organizer Brian Hodes first heard about Caleb’s ordeal.

The World AIDS Day ride organizes groups around the world to ride to raise awareness of the perception and stigma associated with HIV. So far Hodes has spoken to people in England, Czechoslovakia and Australia about having bike rides in their communities. In cities where December’s cooler weather could present a challenge, Hodes suggests organizing spin class marathons at local gyms.

Silvia Glover, Caleb’s foster mother, expressed her support for Hodes’ efforts.

“I’m totally blown away that people all the way in California heard about Caleb and want to raise awareness,” Glover said. “It’s such an honor and such a good opportunity.”

Caleb’s health is now precarious because of complications from HIV and his medication, and he might have to have a feeding tube installed.

“Caleb’s had a harder time than most,” she said, “but he’s a fighter.”

Hodes, who is also a rider in the fundraising AIDS LifeCycle ride, a 545-mile bicycle ride from San Francisco to LA, will be riding in Los Angeles on Dec. 1.

There are several rides in the greater San Francisco Area. The largest in that area is expected to be in San Francisco. It is being organized by the Positive Pedalers, a national group of people living with HIV/AIDS who are committed to eliminating the stigma of disease through positive public example. For more information visit www.Pospeds.org.

About Until There’s A Cure
Until There’s A Cure (UTAC) is a national nonprofit organization dedicated to eradicating HIV/AIDS by raising awareness and funds for vaccine development, care services and youth education. For additional information about Until There’s A Cure, please call 1-800-88-UNTIL or visit www.until.org.

About World AIDS Day
World AIDS Day, observed December 1 of each year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. AIDS has killed more than 25 million people, with an estimated 33.2 million people living with HIV, making it one of the most destructive epidemics in recorded history. Despite recent, improved access to antiretroviral treatment and care in many regions of the world, the AIDS epidemic claimed an estimated 3.1 million (between 2.8 and 3.6 million) lives in 2006 of which, more than half a million (570,000) were children.

Holiday shopping reminder:

By brian | November 27, 2007 - 7:33 am - Posted in Interviews, Press releases

And he’s proud of it. He recently won the 2007 “Be a Dirtbag” contest, and a spot on the Drop In video series.

After five weeks of battling it out for votes against some very tough competition - talented riders Frankie Vass and Kyle Thomas, Logan came out on top as the Ultimate Dirtbag. His victory has gained him more than the Dirtbag title, he also wins Santa Cruz bikes and parts for a year, and best of all, that coveted spot on the Drop In tour bus for Season 6!

The folks at Rip Media were kind enough to send me a copy of their interview with the 19-year-old rider from Owen Sound, Ontario. He seems like he’s got his head on pretty straight, by the looks of it.

1. Tell us a bit about how you got here in the first place. When did you start riding?
Drop In was what got me started riding. After Drop In’s first season, I was really hooked. As mountain biking got more popular, I started entering competitions in 2006, and that led me to where I am today.

2. After hanging out with the Drop In crew at Whistler, what are you looking forward to most on the road?
I am looking forward to traveling to ride new locations and really looking forward to riding with the crew.

3. If you had to, would you drop out of school to go on tour?
No, I have already moved to Alberta for school. It is only a two year program and I am already half way done.

4. Any plans to slay dragons on the trip?
No. I have a girlfriend.

5. Where do you hope the bus takes you?
Wherever the bus goes will be awesome, they have never gone wrong in the past. I would love to try new locations that have not been featured on videos before.

6. Is being on a TV show gonna get you mad chicks?
I don’t know, I have never been on TV before.

7. Who was/is you biggest influence in the riding world? Do you think your riding style is reflective of him?
So many riders inspire me, but riders that are pushing the limit and bringing something new to the sport, gain all my respect. Also, I am influenced by the bmx scene, I feel my riding does reflect that.

8. What does your family make of all this biking business?
My family loves the industry just as much as I do. They have come to all my competitions and supported me from day one.

9. Are you going to pitch in on cleaning the bus, or will you request a maid?
Of course I am on board to help clean the bus, but a maid sounds great.

Here is Logan’s Video Blog acceptance speech: http://www.rip.tv/video/watch/4620/

Also, you can check out Logan’s winning video submissions :

By brian | November 26, 2007 - 7:21 am - Posted in Random acts of typing

An Aussie on holiday here in the US was struck and killed by a motorist in Florida.

It doesn’t appear that the motorist was at fault, according to the news article. The cyclist was crossing the highway with her husband, and as she got to the southbound lanes, looked left, then walked her bike into the path of an oncoming vehicle.

When I lived there, I remember rental vehicles with a sticker on the dash reminding drivers to “Keep left” and crosswalks in tourist areas that had signs or “Look left” painted right on the road. Obviously, neither of those approaches would have worked in this case, but it’s unfortunate that someone lost their life over something as trivial as which side of the road traffic travels on.

I’ve got no solution, it’s just sad.