I got this press release, and feel like my favorite Australian footwear company is taking over Utah. We’ll get to see the latest from Blundstone when we attend the Outdoor Retailer Winter Market show this week in Salt Lake City. But Blundstone is also sponsoring the Sundance Film Festival in Park City at the same time. It’s a safe bet that these Aussie boots will get plenty of coverage in the coming days. Even though I lived in Australia for 3 years, I never owned a pair. Perhaps it’s time to change that.
– Brian
BLUNDSTONE ANNOUNCES EVENTS AT THE 2015 SUNDANCE FILM FESTIVAL
ICONIC FOOTWEAR BRAND IS SUSTAINING SPONSOR AND OFFICIAL BOOT OF 31ST ANNUAL SUNDANCE FILM FESTIVAL
January 20, 2015, New York, NY –Blundstone, the original Chelsea boot brand since 1870 from Tasmania, Australia, will launch multiple events throughout the festival in Park City, Salt Lake City, Sundance and Ogden, Utah from January 22 –February 1, 2015.
As the Official Boot of the 2015 Sundance Film Festival, Blundstone will host exciting activities as part of its collaboration with the industry incubator. The fun will kick off onTuesday, January 22, at the Day One Party at Legacy Lodge. Over 2,000 attendees can enjoy interactive games, free and discounted products and social media contests at the iconic Blundstone airstream trailer.
As a Sustaining Sponsor, Blundstone will also be a highlight at the Festival Co-op at 608 Main Street in Park City, labeled the “social hub” for attendees. Over 15,000 festivalgoers can try-on and purchase Blundstone boots at a discount, exclusively offered throughout the festival. Guests will also be invited to enter Blundstone‘s film-related “Identify the Indie” contest. More than 300 filmmakers, jurors and special guests will receive a complimentary pair of Blundstone boots through an invitation-only event at the Blundstone Hospitality Suite in Festival Headquarters from January 22 -25, 2015.
In celebration of Australia Day and Australian filmmaking talent at the festival, Blundstone will join Ausfilm as a sponsor of the industry networking brunch on Monday, January 26. Six Australian projects will be showcased including Assent, Followers, Partisan, Sam Klemke’s Time Machine, Strangerland, and The Face of Ukraine: Casting Oksana Baiul.
Throughout the years, Blundstone has proven to be the go-to boot within the film industry both on and off screen. Highlights of Blundstone‘s presence on television and in feature films has included titles such as Transformers 4, Criminal Minds, Dawn of the Planet of the Apes, Californication, among many, many more.
About Ausfilm:
Ausfilm connects the international film community with Australia‘s screen incentives, talent and facilities. Ausfilm is a partnership organization between private sector and government film industry representatives. It comprises Australia’s Federal, State and Territory Governments and private-sector companies. For more information on filming in Australia visit www.ausfilm.com.
Sundance Institute:
Founded in 1981 by Robert Redford, Sundance Institute is a nonprofit organization that provides and preserves the space for artists in film, theatre, and new media to create and thrive. The Institute’s signature Labs, granting, and mentorship programs, dedicated to developing new work, take place throughout the year in the U.S. and internationally. The Sundance Film Festival and other public programs connect audiences to artists in igniting new ideas, discovering original voices, and building a community dedicated to independent storytelling. Sundance Institute has supported such projects as Beasts of the Southern Wild, Fruitvale Station, Sin Nombre, The Invisible War, The Square, Dirty Wars, Spring Awakening, A Gentleman’s Guide to Love and Murder and Fun Home. Join Sundance Institute on Facebook, Instagram, Twitter and YouTube.
About Blundstone:
Founded in Tasmania, Australia in 1870, Blundstone is recognized as quite possibly the world‘s most comfortable, most durable boots ever made. Blundstone is known for its iconic elastic-sided Chelsea boots sold worldwide that offer durability and contemporary styling. The company’s extensive boot range also includes a safety boot line that offers superior comfort and protection for industrial usage. For more information, visit www.blundstone.com and join the heritage on Instagram and Facebook.