Primal/MapMyRIDE Pro Rider Tiffany Pezzulo Wins Tulsa Tough Opener

Pezzulo also notches podium finish in omnium’s second race

DENVER – June 15, 2011 – Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes’ Tiffany Pezzulo timed a late attack to win the opening Blue Dome Criterium at the Saint Francis Tulsa Tough on Friday, June 10.

Pezzulo also rode for a podium finish in third place in Saturday’s Brady Village Criterium.

“Tiff put together an incredible performance this weekend in tough conditions and in a tough field of riders,” said Primal/MapMyRIDE Team Director Susannah Gordon. “The team rode great and was able to help Tiffany get in a position to be competitive at the end on Friday and Saturday and she finished the job.”

The three-day omnium is the first-year team’s final event prior to the USA Cycling Elite Road National Championships in Augusta, GA later this month.

“The Tulsa Tough is such a fun event and suits my strengths well,” Pezzulo said. “We raced great as a group and are feeling strong and prepared as we head into our first Nationals race as a team.”

Primal/MapMyRIDE member Liza Rachetto also took home a top-10 finish during the three days of racing in Oklahoma.

The eight-member Primal/MapMyRIDE Pro Women’s Racing powered by BH Bikes team was formed in 2010 to support professional women’s cycling and create an avenue for better feedback on the development of women’s specific technologies. BH Bikes sponsors the team with its women’s specific Cristal, a top-level road bike with geometry and sizing based on the company’s European design experience, input from high-end bicycle retailers and fitters, and customer feedback. Team members also use SIDI’s women’s specific Genius 6.6 shoes, clothing from Primal’s women’s line, and will be involved in future product development with all of the team’s sponsors.

Additional support of Primal/MapMyRIDE is provided by FSA, Nique, McDonald Audi, Retül, Reynolds, Smith Optics, and Vittoria as second tier sponsors. Third tier sponsors are Breeze Bars, Enzo’s Cycling Products, Giro, OS Performance, Lizards Skins and Treads.com.

Over the course of the training season, team members will also be using the iMapMyRIDE smartphone application which tracks and broadcasts speed, distance, and heart rate to the team’s group page on mapmyride.com and the team’s home page. Cycling fans and potential racers will be able to learn from team members’ training regimes by monitoring that data, reading team members’ blog posts and interacting with them by using the site’s social media tools.

For more information about Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes, go to www.primalprowomensracing.com.

Photo: Primal/MapMyRIDE Pro Women’s Team rider Tiffany Pezzulo (center) celebrates winning the Blue Dome Criterium at the Saint Francis Tulsa Tough on June 10. Photo credit Lyne Lamoureux, www.PodiumInsight.com

About Primal/MapMyRIDE Professional Women’s Racing Team

Primal/MapMyRide Professional Women’s Racing powered by BH Bikes consists of eight talented national-caliber bike racers. Formed in November 2010, the team’s goal is to support and promote women’s cycling through the use of women’s specific products and access to the team using GPS-based social media. Cycling fans can follow and interact with team members at www.primalprowomensracing.com.

About MapMyRIDE.com

MapMyRIDE is the cycling specific website of the MapMyFITNESS, Inc. Currently headquartered in Denver, CO, MapMyFITNESS was founded in 2007 and operates a suite of websites and associated mobile applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. The MapMyFITNESS network of websites and mobile applications offers fitness enthusiasts the ability to track and store their daily running, cycling, walking or hiking routes in an online database. Users get access to a searchable database of routes across the globe, essential community-based health and fitness content, global event listings, unique online training tools and fitness calculators, and the means to easily share their activity with friends and family through social networks. The Company’s iMapMy mobile applications use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to map out and record their daily fitness activities. For more information about MapMyFITNESS and its offerings, visit www.MapMyFITNESS.com/about_us.

About BH Bikes

BH Bikes capitalizes on a rich history of Spanish cycling and more than 100 years of setting performance standards in an industry inherently driven to innovate. Through a modern obsession with research, engineering, design and development, BH Bikes (www.bhbikes.net) has developed a specific line of higher-performance bicycles that are lighter, stiffer and more ergonomic than the competition. BH Bikes manufactured the first monocoque carbon frame weighing less than 800g, placing its frames among the lightest and most efficient in the world while also creating a new category-Ultralight Bicycles.

About Primal Wear

Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.


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