Monthly Archives: January 2011

3M’s No White at Night Challenge

I recently met with a rep from 3M to see what’s new and exciting for outdoor enthusiasts. During this meeting, we discussed their No White at Night campaign, and how that meshes with their 360° Enhanced Visibility program. Watch this…

Concerned about stink? Then read this.

First, let me point out that this has to be one of my favorite promotions of all time. To prove the effectiveness of their antimicrobial treatment, Agion Active has been giving their testers a t-shirt treated on one side with…

Self defense?

While browsing the internet for cycling news, I happen to come across this article, about a motorist who allegedly got out of his car and destroyed a $4,800 bicycle with a baseball bat. It’s the usual deal where the cyclists…

Wristies

On my second day at Outdoor Retailer, I happened to walk past a booth with a sign that said “Texting Gloves”. I know that you’re thinking. Seriously? Yes, at face value, that might sound kind of silly. But I had…