Month: January 2013

AVEX® Adds Larger Capacity And Sleek Insulated Products To Already Impressive Line

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New water bottles designed with convenience and hydration in mind CHICAGO -AVEX, innovator of travel mugs and water bottles for sport and outdoor enthusiasts, introduces new high-performance water bottles that feature their popular patented AUTOSEAL® and patent-pending AUTOSPOUT™technologies. To appeal to active consumers who endure strenuous workouts or long outdoor excursions, AVEX has created larger … Read more

John’s Big Day Out With The Newest Skis From Salomon

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 About three weeks ahead of the Outdoor Retailer Winter Market show, Salomon invited John up to a local resort for a day of skiing, so they could get some honest feedback on their latest skis. It was probably a bit daunting to be surrounded by guys that pretty much get paid to ski all season, … Read more

Eyewear Innovator Wiley X® Inc. Renews Partnership With Breast Cancer Research Foundation® For 2013

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Wiley X Once Again Supports Search For a Cure By Raising Awareness, Donating $3 From Each New WX Chelsea® Sunglass Sold Wiley X®, Inc. has renewed its partnership with the Breast Cancer Research Foundation® (BCRF) for 2013, again supporting the organization’s year-round efforts to raise awareness of this disease and lead the search for a … Read more

Swix Sport Partners With Freeskier Eric Hjorleifson

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Hjorleifson to work with SWIX on its Swix Sonic Adjustable Pole Collection HAVERHILL, MA (January 22, 2013) -Swix Sport announces a partnership with  freeskier Eric Hjorleifson. The Whistler, British Columbia based backcountry professional skier will work with Swix on its new Swix Sonic adjustable pole collection. “The Swix Sonic is beautifully designed with performance and … Read more

Rand McNally Unveils Powerful New Handheld GPS For Hiking, Biking, Geocaching & More

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New Foris™device revealed at the Outdoor Retailer Winter Market show SALT LAKE CITY, Jan. 23, 2013 -Expanding its presence in GPS navigation with units designed specifically for the outdoor marketplace, Rand McNally today unveiled its new Foris™handheld device at the Outdoor Retailer show. The company also showed off its latest GPS for RVs and campers, … Read more

Goal Zero Powers Forward With $7M Of Growth Capital From Mercato Partners

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It’s nice to see a local business getting a boost like this. – Brian SALT LAKE CITY-January 22, 2013 – Mercato Partners invested $7M in Goal Zero, innovator of portable solar power systems. The company partnered with Mercato to accelerate retail, online and international sales. Goal Zero, is one of the top emerging companies in … Read more