We got a preview of these at ORWM last week, and predict that they’ll be a strong seller for Lorpen. Although a bit pricey, they’re marketed towards the folks that take their winter sports very seriously, and in that respect, they are actually a bargain. Considering the price of high end skis or a snowboard, along with boots, goggles, and appropriate outerwear, plus lift tickets, anything that can extend your comfort is worth the coin.
Toronto, Canada (January, 2012) – Lorpen, a leading designer and manufacturer of high performance socks for outdoor and sport enthusiasts, has created a new Polartec sock collection with unparalleled technology that surpasses current technical ski socks on the U.S. market. These new socks will be available at specialty retail stores and online at www.lorpen.com in Fall 2012.
“We are so excited to introduce the first sock available to U.S. consumers that uses Polartec – it is like a softshell for your feet!” says Bruce Barrows, VP of sales and marketing at Lorpen North America. “They have already been tested by some of the most extreme athletes in the world in the most severe weather and terrain. Now, we are bringing this advanced performance technology to outdoor adventurists and weekend warriors so they can continue to achieve their goals in comfort, whether it be hiking, skiing, climbing or trekking.”
NEW POLARTEC SOCK COLLECTION
Lorpen is the first to offer such advanced high performance socks with Polartec technology to the outdoor market. These socks have been designed for the hardcore wintersports adventurist who experiences extended cold weather. Made with Polartec, Power Stretch and Lycra, the socks are uniquely engineered with flat lock seams (vs. a traditional knit sock) and are specifically created for warmth and comfort. The Polartec Power Stretch fabric gives the socks great elasticity and the Power Dry technology helps transfer moisture away from the foot and adds cushioning.
POLARTEC SKI ULTRALIGHT
Materials: Polartec Power Dry and double layer of Power Stretch
Colors: Black, Orange
Availability: Fall 2012
POLARTEC SKI LIGHT
Materials: Polartec Power Stretch
Not Left/right specific
Colors: Red, Black and Royal
Availability: Fall 2012
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees and has been selling performance socks in the U.S. since 2004 and Canada since 2001. At Lorpen, technology and performance are the top priority in every sock they manufacture, and as such, the company is a top choice among athletes and outdoor enthusiasts, including well-known mountain climbers around the globe. Lorpen socks are now available in 59 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more information, go to www.lorpen.com.