NICA Announces Partnership with Tifosi Optics

WATKINSVILLE, GA, April 2018 – Tifosi Optics is pleased to announce a new partnership with The National Interscholastic Cycling Association (NICA) for 2018 through its Corporate Booster Club. NICA Booster Club Members support the NICA mission through donations, in–kind gifts and proceeds of product sales. Tifosi shares in NICA’s belief of #morekidsonbikes philosophy. “Mountain bike racing was the thing that got me hooked on cycling 26 years ago, so we feel connected to NICA’s mission. We are excited to partner with NICA to get more kids on bikes and to protect their vision while doing so,” states Joe Earley, President of Tifosi Optics.

NICA logo

NICA logo

NICA President, Austin McInerny, stated “NICA is excited to partner with our new Booster Club members and our strong bicycle industry sponsors to continue towards our goal of providing every American teenager the opportunity to build strong mind, body and character thru interscholastic cycling. With three new states (Maryland, West Virginia and Oregon) all launching their inaugural race seasons this coming fall and more regions looking to join the movement, NICA continues to experience 30+ percent growth year-over-year and we are thrilled that more brands are seeing a return on their investment in our efforts. Frankly, no other effort in America is creating more cycling enthusiasts and we are committed to expanding efforts with the support provided from our supporters.”

About Tifosi Optics:

Tifosi Optics provides technically advanced eyewear to sports enthusiasts with a dedication to authenticity, affordability, and innovation. Founded in 2003, Tifosi has grown to become a leading sunglass brand in specialty running, cycling and golf retailers. Tifosi Optics sunglasses are sold at over 5,000 retailers in 38 countries around the world. For more information, visit http://www.tifosioptics.com

About The National Interscholastic Cycling Association (NICA)

NICA is the leading interscholastic and community-based cycling organization in the United States. Founded in 2009 as a 501(c) 3 nonprofit, NICA develops interscholastic mountain biking programs for teenage student-athletes and coaches across the United States. NICA provides leadership, services and governance for local leagues to produce quality mountain bike events, and supports every student-athlete in the development of strong body, strong mind and strong character through their efforts on the bike. As of early 2018, NICA has 22 state and regional leagues, and 6,450 coaches who are working with over 14,500 student­-athletes from nearly 800 high schools in the USA. For more information on NICA visit www.nationalmtb.org, follow @nationalMTB, or call (510) 524-5464.